The £700,000 campaign, which will run on television and in cinemas, is aimed at children aged six to eleven, and spells out the dangers of not taking care on the roads. Television adverts will highlight the importance of finding a safe place to cross the road while the cinema campaign will remind children of the importance of making sure they can be seen when they are out after dark.
In 2010 more than 19,500 children were injured on the roads and 55 were killed.
- Use full links: http://talesoftheroad.direct.gov.uk/
- Use full links: http://www.dft.gov.uk/think/education/early-years-and-primary/
We at Noel Christopher Driving School in East London provide safe driving for life. We also teach learner drivers the dangers of driving during school run’s and peak hour’s as pedestrians and driver’s like change their driving style to a more hazards in nature. Why! “take kids to school or getting late to work” this is why more accident happens during rush hours. Remember it only takes, may be just 5 more minutes to reach your place….